The project
W&H Custom Co. is our own brand. We design, sell, and produce personalized print-on-demand products, and every order is made in our in-house dye-sublimation print shop in Gilbert, Arizona. Running it ourselves means we deal with the same marketplaces, ad platforms, and fulfillment pressures our e-commerce clients face every day, and the lessons we learn here go straight into their projects.
What we did
- Etsy Shop Build: We built and stocked the Etsy storefront with personalized listings designed to convert gift shoppers.
- Amazon Store Build: We set up the Amazon store and listings so the catalog reaches marketplace buyers.
- WooCommerce Website: We launched a new WooCommerce website as the brand’s direct sales channel.
- Custom Product Design: We design the personalized products themselves, ready for our dye-sublimation process.
- AI Integration: We built AI features into the workflow to support personalization and day-to-day operations.
- Product Photography: We shoot the product photography used across every channel.
- SEO: We optimize listings and site content so shoppers can find the products in search.
- SEM: We run paid search campaigns to put the catalog in front of ready-to-buy customers.
The result
W&H Custom Co. is a working, multi-channel e-commerce business that we own end to end, from design and production to marketing. It is proof that the team behind your site actually runs real stores. See how we approach e-commerce website development.