The project
Brooklyn Bedding sells mattresses and bedding, a category where shoppers research carefully, compare brands and want to feel certain before they buy. To scale, the brand needed a complete online presence that could win that comparison: a strong website, a store built to convert, visuals and copy that build confidence, and search marketing that reaches shoppers at the exact moment they are looking.
What we did
- Website Build: We built the full website with a clear structure that guides shoppers to the right mattress.
- E-commerce Build: We set up the online store, product pages and a smooth checkout experience.
- Photography: We produced photography that presents the mattresses and bedding at their best.
- Content: We created content that answers shopper questions and explains each product clearly.
- SEO: We optimized the site to compete for visibility in a crowded organic search category.
- SEM: We ran paid search campaigns aimed at high-intent mattress and bedding shoppers.
- Ongoing Consulting: We provided continuing strategy on the site and marketing as the brand scaled.
The result
Brooklyn Bedding grew its sales to over $20 million. The store, photography and content give shoppers the confidence to buy, while paid and organic search keep bringing new customers in, and ongoing consulting kept the strategy moving as the brand grew. Explore our e-commerce development services.