The project
Lifetime Leather makes leather goods and sells them through several channels at once: its own website, marketplaces like Etsy and Amazon, and wholesale. Each channel has different customers and different requirements, and the business needed them all working smoothly together.
What we did
- Website Build: We built the full website as the brand’s flagship storefront.
- E-commerce Backend: We set up the e-commerce backend that manages products and orders.
- Etsy Optimization: We optimized the Etsy shop and listings to compete in a crowded marketplace.
- Amazon Store Build: We built the Amazon store to reach marketplace shoppers.
- Wholesale App: We set up a wholesale catalog and built a wholesale app so trade buyers have a dedicated way to order.
- Product Photography: We produced product photography that highlights the leather and craftsmanship.
- SEO: We optimized the site so shoppers can find Lifetime Leather in organic search.
- SEM: We ran paid search campaigns to reach buyers looking for quality leather goods.
The result
Lifetime Leather now has a connected sales operation: a search-optimized website, an optimized Etsy shop, an Amazon store, and a wholesale catalog with its own app, all supported by consistent photography and a capable backend. Retail and wholesale customers each get an experience built for them. See our e-commerce website development.